In business, it is easy to get caught up in the day-to-day operations—managing employees, fulfilling customer needs, and meeting deadlines. But in all this hustle, it is crucial to remember that we are in business not just for the products or services we offer, but as an investment in people and of resources. A business, at its core, is a tool for growth—not only financial growth but personal and professional development as well. And the key to fueling that growth starts with fostering a finance-first culture.
When a business consistently reviews their numbers and understands the story they are telling, a clear message is sent to your team: this business is run with intention. It is not just about staying afloat; it is about moving forward, making strategic decisions, and reaching long-term goals. That mindset does not just benefit you as the owner—it trickles down to your team, shaping a culture of accountability, discipline, and growth.
The Trap of “Working in the Business”
Often, as business owners or leaders, we fall into the trap of working in the business rather than on the business. We are focused on the immediate tasks—handling customer requests, solving problems, and putting out fires. But when we spend all our time managing the present, we lose sight of the bigger picture. We forget to check if we are truly progressing, if we are growing, and if we are on track with our financial goals.
This is where a finance-first culture comes into play. To ensure you are not just working in the business, it is essential to spend regular time on the business, analyzing the numbers that matter, and undestanding the story they are telling you. Without this regular check-in, how can you tell if you are winning or losing?
Scoreboard of Success
Imagine playing a sport without ever looking at the scoreboard. You might feel like you are playing well, but how would you know if you are winning or losing? Your financial statements act as your scoreboard. Whether it is profit margins, cash flow, or customer acquisition costs, these numbers give you a snapshot of your business health and direction.
The key here is regular review. You do not need to spend hours every day or even every week looking at the numbers, but you need to make it a priority. A monthly review of your financials is a small time investment with a high return. It gives you the clarity needed to make better decisions, course-correct when necessary, and celebrate milestones when you’re on track. And, when you do this review with a professional that talks the language of financial statements (a qualified CFO), the benefits of the review exponentially increase. Expand the circle even furhter, to include your leadership team, and you will be shocked at what the company can accomplish.
Creating a Culture of Accountability and Growth
When the numbers are regularly reviewed, it creates a culture of accountability. Employees know that their actions have a direct impact on the company’s financial health, and that they are expected to contribute to the company’s success. This accountability fosters discipline- not the HR type, but the get stuff done type- and motivates individuals to align their efforts with the company’s financial objectives.
But beyond accountability, a finance-first culture also drives growth. When financials are top of mind, it is easier to spot opportunities for improvement. Whether it is identifying areas where you can reduce costs, looking for ways to increase revenue, or making smarter investments in resources, your numbers can guide you toward the decisions that will accelerate growth.
Beyond the success of the business that will increase with this dedicated focus, you will see employees take the same approach in their personal lives and take steps to improve their own financial scoreboards.
The Bottom Line
At the end of the day, a finance-first culture is not about obsessing over spreadsheets or sacrificing creativity and innovation. It is about making intentional, data-driven decisions that fuel the growth of both the business and the people within it. By reviewing your numbers regularly—no matter how busy you get—you will create a culture of accountability, discipline, and strategic growth.
So take a step back from the day-to-day hustle. Look at your numbers. Check the scoreboard. And remember: your business is a powerful investment in people and of resources. It is time to make sure you are winning the game.